A studio for people who are tired of decorative data.
Storage Vectorcore began as a private critique circle for product teams in the United Kingdom who had outgrown vendor onboarding videos. It is now a small teaching house with one public flagship, a few closed ateliers, and a journal that treats App Analytics as writing.
Make the next release measurable without making the warehouse a landfill.
We exist so that a designer, an engineer, and a product lead can share one sentence about what a user did. When that sentence is clean, App Analytics stops being a political sport and becomes a maintenance habit.
We are not a consultancy that implements your SDK for you, and we are not a software vendor. Tuition funds the rooms. The address in Sixpenny Handley is the registered office; teaching happens online and, a few times a year, in hired rooms in London.
Critique first. Tools second. Certificates never.
Work is marked in the open. Event specs are read aloud. If a name cannot survive a sceptical intern, it does not ship. We use your production questions, not a fictional coffee-shop app, unless your legal team forbids sharing — in which case we construct a parallel catalogue together.
What a seated week looks like
Ninety minutes of taught material, a written exercise due midweek, and a live critique on Thursday. Recordings exist for the taught hour; critique is not a podcast. Absence is fine; silence in the dictionary is not.
Community after the room
Alumni may send one event spec a quarter for a written note. There is no Slack full of unread vendor noise. If you want a crowd, this will feel small on purpose.
From a number you distrust to a page you can maintain.
Most people arrive with a dashboard they present and a private list of caveats they hope nobody asks about. The first fortnight is uncomfortable: we inventory events, kill zombies, and write owners’ names next to what remains.
By week five the work looks boring, which is the point. Governance is dull. Retention captions are dull. The drama was the year you spent arguing because nobody had defined “active user” in a sentence a lawyer could parse.
People leave with a dictionary, a capture plan, and usually a shorter metrics slide. We consider that a success.
